Exclusive collaboration with charity Kids Company
Folli Follie and Erin O’Connor host celebrity event to celebrate the launch of the exclusive collaboration with charity Kids Company
Folli Follie, the leading global fashion accessories brand launches their collaboration with leading UK charity Kids Company at a celebrity, VIP event. The star studded champagne event was hosted by supermodel Erin O’Connor and founder and CEO of Kids Company Camilla Batmanghelidjh at the Folli Follie flagship store on New Bond Street.
To tie in with the charity’s mantra ‘Love is all it takes’, Folli Follie has re-worked their most iconic collection, Heart4Heart, in the charity’s signature bright pink, and will donate 25% of sales directly to Kids Company and its intensive therapeutic provision for the most vulnerable children that the charity supports. The product will be sold exclusively in all UK Folli Follie stores and online from November 2012.
Bringing together the best of British across the Fashion, Film and Music industries Erin O’ Connor unveiled the exclusive collection at the Folli Follie flagship store on New Bond Street, which was transformed into a magical haven showcasing the exclusive collection to VIP guests including Amber Atherton, Camilla Rutherford, Jade Parfitt, Yasmin Mills, Ben Grimes, Olivia Lee, Portia Freeman, Laura Jackson, Kyla La Grange and more. There was an area dedicated for children to enjoy treats and entertainment.
Ketty Koutsolioutsos, Folli Follie Group Vice President says, ‘We are extremely proud to be working with Kids Company and hope that with our support they may continue to have a positive and profound impact on thousands of children and young people every year. Folli Follie Group invests in long lasting charity initiatives both in its native Greece and globally, covering the needs of schools, non-profit institutions and NGOs that involve children, the most tender part of society.’
Camila Batmanghelidjh, founder of Kids Company says, ‘“We are incredibly touched by the generosity of Folli Follie and their commitment to helping us support exceptionally vulnerable children and young people in London. Our “Heart4Heart” collaboration will help us to continue to offer a lifeline to our children, many of whom have suffered from unimaginable trauma. With Folli Follie’s generous support, we can continue to bring light, hope and love to the children that we work with.”