FOLLI FOLLIE LAUNCHED LORD & TAYLOR BOUTIQUE
Folli Follie celebrated the opening of its Lord& Taylor boutique with actress Michelle Trachtenberg and The Art of Elysium at Lord& Taylor’s Fifth Avenue flagship location. During the event, guests enjoyed a display of artwork from The Art of Elysium that was inspired by Folli Follie’s jewelry collection. The event celebrates the partnership between Folli Follie and Lord & Taylor that also includes two additional Folli Follie boutiques at Lord& Taylor in New York and New Jersey. The chic affair featured cocktails and hors d’oeuvres passed to all guests.
Folli Follie boutiques at Lord& Taylor opened in October in three locations - a total of 459 square feet of space in Fifth Avenue store in New York including a counter and a pop-up location; 168 square feet at the Fashion Center in Ridgewood, NJ; and 120 square feet in Eastchester in Westchester, NY. This marks Folli Follie’s first move into a wholesale account in the U.S, separate from the brand’s Soho and Madison Avenue boutiques in New York. All locations will feature key Folli Follie collections, including the bestselling Match & Dazzle, Happy Nugget and Urban Spin Collections.
Lord& Taylor, an American department store which has been open since 1826, is known for its reputation in service and above all quality. With its timeless appeal, shoppers have been making the store a must in shopping for generations. With the flagship location windows being an impact on New York’s fashion scene, Folli Follie’s elegant collections are currently featuring a grand viewing exhibition for passing customers.
Actress Michelle Trachtenberg, best known for her roles in Gossip Girl, Buffy the Vampire Slayer and Weeds, mingled with guests and took pictures with The Art of Elysium volunteers. Michelle looked elegantly effortless in her Folli Follie Rose Gold Ace Watch and Folli Follie Rose Gold and Blue Crystal Elements Necklace from the new Autumn Winter 2011 Collection.
The non-profit The Art of Elysium organization, founded in 1997, works closely with actors, artists and musicians to dedicate their time and talent to children who are battling grave illnesses and medical conditions.
Additional Attendees: Brendan Hoffman, President/CEO of Lord& Taylor, Aphrodite Pigi, Corporate Affairs/PR Director for Folli Follie Group, Jennifer Howell, Founder/Executive Director of The Art of Elysium.