FOLLI FOLLIE ENTERS HARRODS, LONDON
Folli Follie takes another important step towards establishing its leading position in the global fashion scene. Since the beginning of February 2012, the Folli Follie heart beats where the London fashion heart beats, in the impressive and iconic Harrods department store that houses some of the biggest names in the fashion industry.
Folli Follie, through its unmatched offering of fashion watches, always introducing innovative techniques in jewellery design, with a dynamic breakthrough presence in the fashion accessories sector and with its experienced designers’ team, always seeks new ways to create trends. The 30 years of success for Folli Follie are acknowledged and established through strategic moves that place the brand strong in the global fashion scene and make it even more accessible for the Folli Follie fans.
The dynamic course of Folli Follie in the UK is verified with the dedicated concession within iconic luxury London department store Harrods. The ultimate shopping destination will house 216 sq ft of space on the fourth floor alongside contemporary womenswear labels. Showcasing the brand’s latest jewellery, accessories and watches and emitting the famed Folli Follie ‘feel good factor’, the collaboration includes limited edition designs available exclusively for Harrods.
Mr. George Koutsolioutsos, CEO, Folli Follie Group, stated: “This is an exciting opportunity for the Folli Follie brand and illustrates our investment into the UK following our success throughout 2011. Harrods is the ultimate shopping destination and our synergy with the iconic department store could not have come in a better moment, months before the opening of the London 2012 Olympic Games. The Folli Follie fans that get to visit the British capital for the Games will also have the opportunity to discover our lines exclusively designed for Harrods.”