Folli Follie introduces the New Concept Store: A Dream Come True! Get ready to step into a dreamy environment that assigns new glamor to the notion of fashion shopping…

Dedicated to always offering the trendsetting elements in fashion for women and address their needs for freshness, interactivity and luxury, Folli Follie hails radiance and light and introduces the Folli Follie Concept Store. The new Concept Store incarnates the inspiring vision of the founders of the brand, and eloquently represents an aspect of the new era, in which Folli Follie is ready to step into. With the aim to deliver a novel experience to fashion-savvy women, Folli Follie reimagines fashion-shopping and invites all to take part in the brand’s aspirational vision.

The Folli Follie Concept Store, which spans across an area of 250 square meters, is designed as a place for the modern, urban woman to expand and inject a sense of luxury into her amazing personal flair. Conveying light and vitality, the Folli Follie Concept Store portrays four consistent design elements: the sea of flowers, the aquarium showcase, the fantasy wall and the diamond cloud. These key design canvasses play with light and reflections to create an environment that is fresh, sophisticated and interactive, showcasing in the utmost fashion-forward way the unparalleled Folli Follie offering.

A visit to the Folli Follie Concept Store is a journey through the design story-telling of the brand, as iconic collections and the inspiration processes will be on the limelight. With the aim to create a consistent brand experience, the Folli Follie Concept Store brings a distinctive design language that comprises of statement graphic elements, luxurious marble flooring, rose gold furnishings, mirrored and transparent surfaces, that all work together to offer a unique fashion experience.

“We all very pleased to witness our vision for the Folli Follie brand come to life. We perceive of fashion as a personal interpretation of what is elegant and fresh, and the Folli Follie Concept Store is built upon the idea of interactivity and expressive inspiration. The Folli Follie Concept Store is closely linked to our global brand strategy, and with upcoming openings in premium locations in all fashion epicenters, the world is about to experience the Folli Follie dream,” stated Mr. Dimitris Koutsolioutsos, Founder and Chairman of FF Group.

The Folli Follie Concept Stores will be introduced in hi-fashion streets all over the world with the initial “door-openings” taking place in Hong Kong, Tokyo, Beijing and Athens.

Are you ready to experience a revolution in fashion?

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