FF Group conquered the world of watches at the international watch fair, Baselworld, once again in 2015. From 19th to 26th of March, Folli Follie presented at the most renowned watch exhibition in the world, to present their latest new impressive watch collections and set the trends in a constantly growing sector.

For the 12th consecutive year, Folli Follie communicated its positive mood and glow with an imposing and elegant stand, located in a strategic prime location in the Hall of Sensations, and presented the iconic Santorini Flower collection. Sleek, minimal, with “open air” and welcoming design, achieving a fashion balance between inox and orange, the Folli Follie stand succeeded in being a point of reference as well as a meeting point. Its impressive curved screen 10m long and 4m high projected images from the Santorini Flower collection video and attracted attention.

Folli Follie, the well-known international lifestyle fashion brand, presents a new era for the brand through the new Santorini Flower watch collection; an impressive collection consisting of Swiss made, rose gold plated stainless steel timepieces with a dominant motif, the Santorini Flower. The Folli Follie Santorini Flower collection is an impressive range with an unmatched offering of timepieces, especially designed for those women that pay close attention to style trends, luxurious details and uncompromised elegance.

The famous Greek actress Tonia Sotiropoulou attended Baselworld as a guest of the brand and had the chance to see and admire first hand the iconic Santorini Flower collection. Under the art direction of the Folli Follie team, Tonia was the key player in a shoot that took place in the best known parts of Basel. Tonia, with her unparalleled style and her Mediterranean beauty managed to bring out all those elements that are expected to position the Santorini Flower watch collection amongst the most coveted fashion items.

Mr. Dimitris Koutsolioutsos, Owner and President of the FF Group commented: “We are delighted that the presence of FF Group in Baselworld was crowned with success for both our brands once again. Both the presentation of our key watch collections and the presence of the new Folli Follie brand ambassador at the fair contributed to this success”. He added: “The year of 2015 flags the beginning of a new era for Folli Follie. Starting with the Baselworld fair, we announced strategic decisions re the watch sector by presenting our amazing Swiss made watches. At the same time, Folli Follie is expected within the year to make important announcements that will lead to their further development at an international level”.

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