FOLLI FOLLIE & SOS FOUNDATION
Folli Follie presented, for the third consecutive year, in a special event in Madrid, the new limited edition SOS Folli Follie collection. Folli Follie supports the SOS Foundation and more particularly contributes to the maintenance of “Ketty” infantile nursery, in honor of the owner founder Mrs. Ketty Koutsolioutsos, in Senegal.
High profile artists, businessmen, journalists attended the official launch of the SOS Folli Follie that took place at the Gran Casino de Madrid, supporting at the same time the charity initiative of the international jewellery, watches and accessories brands in view of the Christmas time.
The limited edition collection SOS Folli Follie includes bracelets in rose gold plated that elegantly kai discretely adorn the SOS logo. The collection also includes a new version of the best selling Ace watch with rose gold plated bracelet by Folli Follie, with red details on the dial that show the love for children. The collection is already available exclusively in all Folli Follie points of sale in Madrid. Part of the proceeds will be donated to support the causes of the international SOS Foundation.
Folli Follie in order to further support this initiative designed a special catalogue, where 10 well known ambassadors were photo shooted wearing the SOS Limited edition watch: Baronesa Thyssen, horse rider Cayetano Martinez de Ijuro, the Duke of Alba Alfonso Diaz, the former model Antonia Dell’Atte, the TV presenter and actress Anne Igartiburu, the famous architect Joaquin Torres with his wife and painter Mercedes Rodriguez, the journalist and TV presenter Carmen Chaparro, the TV presenter Gema Ruiz and the performer Sara Vega. The production, photo shoot and direction were given under the instructions of the famous photographer Victor Cucart.
Folli Follie Group, following its Corporate Social Responsibility program, supports non-profit and non-governmental foundations in Greece and abroad.